Independent Distributor Program

At Wire Rope Industries we see our distributor partners as a critical component of our plan to successfully grow our business into the new millennium. Channels of distribution are changing rapidly today, both as a result of new technologies and increased competitive pressures. To be successful, manufacturers must have in place strong programs to support these channels. Our "Performance Partners Program" was developed to support our independent distributor network. We are committed to having the best program in the business!

At Wire Rope Industries, we view our role in the partnership as providing the highest quality products and maintaining our leading edge position through continuous new product development. Through aggressive marketing strategies, we are focusing on creating awareness with our end-user customers for " Ropes that Outperform".

Our distributor program clearly defines roles and expectations. We focus on managing for results through regional market planning. Training programs are available to insure that our partners have the tools necessary to sell "Ropes that Outperform". Most importantly, our program ensures that there is good two-way communication between WRI and its distributor partners.

Wire Rope Industries' independent distributor network will continue to add value to our products by providing the highest level of customer service and providing support for our marketing initiatives.

This combination of the very best in products, marketing and services provides the highest level of customer satisfaction and results in increased sales of "Ropes that Outperform.

For detailed information on our program, please contact us.

Building Results Together